01
Listen
Intake before ideas. The numbers, the last two years of campaigns, the internal politics, and the version of the story your team actually tells each other.
What We Do
From a brand that needs a clearer story to a team that needs a steady marketing lead, I work where strategy meets the day-to-day. Puget Sound Creative pairs hands-on guidance with a flexible circle of specialists, building only the team your project needs.

Every brand has a story. The useful work is knowing where to take it next.
Capabilities
How
Strategy is only useful when the person doing the work can explain it back to you.
I start with the business rather than the channel: what you actually sell, who you are really reaching, and how much capacity the team has left. Then we agree on the single idea worth building on, in language your board and your freelance photographer would both recognise.
From there I put the right people in a small room, chosen for this brief rather than from a standing roster, and stay close through the messy middle where good plans usually quietly stop.
01
Intake before ideas. The numbers, the last two years of campaigns, the internal politics, and the version of the story your team actually tells each other.
02
One idea worth building on, written plainly enough that a board, a freelance photographer, and a part-time intern would all act on it the same way.
03
The smallest room that can do the work well. Sometimes that is me and a shared doc. Sometimes a producer in Tacoma, a photographer in the valley, a developer I have trusted for years.
04
Calendars, drafts, feedback loops, and the awkward middle, until the thing is live and someone on your side can carry it forward.
Engagement
The engagement bends to the work: a defined project, a season of support, or a hand-off once your team is ready to run it without me.Nothing that exists only to justify a retainer.
Some stories need room. Articles, interviews, and longer films let a brand explain what it knows, show the people behind the work, and give an audience something worth returning to. I help find the right story and bring in the right partners to make it well.
Not everything needs a long runway. Short video, useful posts, and timely campaign moments can carry a strong idea into the everyday. The goal isn’t to chase every trend; it’s to show up consistently in a way that still sounds like you.


