evo is more than a retailer: its world spans outdoor culture, travel, places, and people. The challenge was to make that whole ecosystem legible in a single animation without losing what makes it feel like evo.
The Project Brief: evo's Mission in Motion
evo has built an intricate ecosystem, combining retail, hospitality, recreation, and community-focused initiatives, and they needed a clear way to communicate this to customers. Our challenge was to encapsulate evo's multifaceted brand story—its mission, services, and future vision—into a video that’s as dynamic as the brand itself.
Simplifying Complexity Through Visual Storytelling
To streamline evo’s layered story, we centered the animation around their primary brand elements: retail, experiential travel, and community hubs. Each element is portrayed visually, creating a journey for the viewer that mirrors the evo experience. For example, rather than just listing out evo’s offerings, we used pictures and video from over the years that highlight their retail and all-in-one campus locations and evoTrip adventures to show evo as a gateway to a lifestyle, not just a store.
Creating a Seamless Ecosystem
One key focus of our animation process was to visually link evo’s diverse branches—retail stores, skateparks, guided trips, and campus-style locations—into a seamless ecosystem. We used smooth transitions and a cohesive color palette to guide viewers through evo’s world, allowing them to see the connectivity and flow between each evo service. Our animation doesn’t just inform; it gives the viewer an experience, a taste of the evo lifestyle.
Emphasizing Community Impact
evo’s commitment to community runs deep, and they wanted this to come through in the animation. We highlighted their All Together Skateparks and La Familia program as central to evo's ethos, visually illustrating these initiatives with relatable and community-driven scenes. The result: evo’s philanthropic goals are front and center, making their dedication to inclusivity and youth outreach unmistakable.
Forward-Thinking and Future-Ready
Finally, evo’s vision for the future—a mix of new campus locations, expanded travel offerings, and additional community investments—was vital to capture. We concluded the animation with a forward-looking perspective, showcasing evo’s upcoming hotel locations and future goals to convey the brand’s long-term mission in the outdoor industry.
For Molly Hawkins, this project carried a personal connection: she helped shape evo’s early brand and marketing. The animation brings the different parts of evo’s world together so a new audience can understand the brand as more than a store.
Watch the animation below to explore evo’s journey, and experience a taste of how we’ve helped evo tell their story in motion.