Range Mobility Group had the foundations in place: a clear identity and a belief in a cleaner commercial fleet. The next challenge was making that promise feel real to the people who could move it forward. The creative approach brought a technical category into a more human conversation.
This is where we come in.
Range had an identity and a mission; the next step was making both tangible in market. Drawing on experience with outdoor and purpose-led brands, Molly helped connect the technical story to the people it needed to reach.
First: Strategy with a Pulse
We kicked things off with a full-scale Marketing Playbook a tactical blueprint that built on the existing brand identity while making it actionable across platforms and audiences. That included:
- Defining voice and messaging by audience tier
- Outlining channel strategy (LinkedIn, blog, email, paid, etc.)
- Prioritizing pillars for storytelling across short-form video, campaign moments, and product content
- Creating a modular framework for 360º brand campaigns, flexible enough to evolve, structured enough to scale
Our goal: translate the brand’s bold purpose into a living, breathing roadmap for launch and beyond.
Then: Bring It to Life
With the foundation in place, we rolled up our sleeves and got to work building graphics, capturing content, and developing asset kits to bring the brand into the real world. We prepped everything from short-form video scripts and shoot plans to evergreen templates for paid and organic content.
Early emphasis was placed on:
- LinkedIn storytelling (think: educational + electric, not dry and corporate)
- A foundational blog series focused on education, product application, and market POV
- Consistent content pillars with clear internal workflows and publishing cadences
- A creative content engine designed to scale with their team
We made sure every asset laddered back to Range’s core belief: that every move matters.
Why It Matters
Electrification, especially in commercial applications isn't just a tech story. It’s a cultural one. It's about shifting perception, earning trust, and inviting people into something better. And that takes more than a spec sheet. It takes a story.
Our work with Range is ongoing (and evolving fast), but already, we’ve seen the impact of grounding innovation in humanity. Of meeting fleet managers and forward-thinkers where they are, and then giving them a reason to lean in.
Because when the world starts to move, we make sure it moves forward.